Customer Experience Management is arguably one of the most important dimensions of a successful business.
The tips and information we talk about in this website are applicable to CEMs who also assume the role of inside sales.
There are a lot of useful content here to maximize the performance of individuals who work on this very important task.
The importance of inside sales group has been increasing as main revenue generation.
Two reasons for this trend:
1. Technology of remote connectivity and
2. Economics.
Look at some statistics:
An outside sales call costs $308, an inside sales call costs $50 (PointClear)
46% of high-growth tech companies are growing via inside sales versus 21% using outside sales (Harvard Business Review)
37% of high-growth companies use inside sales as primary sales strategy versus 27% for field sales, 23% for internet sales, 8% for channel sales (Pacific Crest)
78% of decision makers polled have taken an appointment or attended an event that came from an email or cold call (DiscoverOrg)
