Key Performance Indicators
Measuring What Matters to Drive Sales Performance and Accountability Lesson Overview Key Performance Indicators (KPIs) are among the most powerful—and most misused—tools in sales management. When chosen well, KPIs: Focus effort Clarify priorities Enable better coaching and decision-making When chosen poorly, KPIs: Create confusion Encourage the wrong behaviors Undermine trust From a sales management perspective, KPIs are not just…






