Double Your Contact Rates in 20 Days Labs research shows that the best place to begin when designing your cadence is with a 3x3x3x3 attack plan. 3x3x3x3 means placing 3 phone calls, leaving 3 voicemails, sending 3 emails, and performing 3 social interactions. We call this cadence “The Commander” because it turns your sales development reps into heat-seeking missiles that rarely miss the mark….

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